Working in an environmentally friendly manner such as using raw materials from easily renewable sources like potatoes, corn, and wheat; using wind energy; or using organic, circular, and fair trade ingredients.
But sustainability also means being conscience of saving water by not using ingredients that consume a lot of water when produced such as avocado, producing water-free products when water is not needed, and using recycled Pet bottles that in a “former life” were drinking bottles, or being a cruelty-free and vegan brand.